The Full Story
About Us!
My passion for fragrances has been a part of me for years. I’ve always loved exploring different scents, but unfortunately, I could never wear many of them due to allergies. As I reached a certain age, I thought, “That’s it—I need to do something so I can finally enjoy wearing perfumes too!”
One day, I saw an advert about creating your own fragrance, and I thought, “Why not?” I asked my husband to treat me to the experience, and I’m so glad I did. I travelled to a studio in Manchester to create my very first Us! Original Scent.
Before the day of my appointment, I spent time browsing through their catalogue of fragrances. I made sure to exclude any that weren’t cruelty-free or vegan, as well as those containing beeswax. On the day, I had a list prepared dividing my choices into a No list, a Maybe list, and a Yes list.
As I sampled each fragrance on the cards, I used my nose and instincts. Any scent that I found unpleasant or that reminded me of top-brand fragrances I knew I couldn’t wear went straight on the No list. The ones that were okay but not quite special moved to the Maybe list. And the ones that I truly loved, the ones I could imagine myself wearing every day, ended up on the Yes list.
From there, I had to narrow down my selections. But my main goal was to create something that not only I could wear and enjoy but also something my husband could feel comfortable wearing too. (Of course, the exact process of how I mix and craft the scent is a top-secret — I want to keep the magic and uniqueness of my creations.)
I keep many of the notes to myself to ensure that my fragrances remain exclusive and can't be copied. However, I share enough to give you a sense of the quality and personality behind every scent—something you’ll love to wear and feel confident in.
And that’s how Us! was born — from a personal journey, a love of fragrances, and a desire to create something special for everyone.
Join us on this fragrant journey and discover a scent that’s uniquely yours—crafted with passion, care, and a touch of magic.

Mission
To craft authentic, high-quality fragrances that celebrate individuality and self-expression. We are committed to creating scents that are cruelty-free, vegan, and unique, allowing our customers to wear their personality with confidence and pride.
Vision
To become a leading brand in the fragrance industry by challenging the norms of big brands, inspiring innovation, and providing exclusive, personalised scents that resonate with each person's unique identity. We aim to shake up the market with our passion, integrity, and dedication to quality.


